Traffic is a very important factor for webmasters especially for search engine optimizers and marketing campaigners. They have to know traffic getting to their site and how they get to those sites. Utilising your servers to analyse traffic to your site is an important factor that all webmasters should consider. It is surprising that some websites owners do not know how they can analyse traffic to your sites.
There are two server tools that are of great importance to all webmasters; server log and traffic analysis program. Server logs are used to analyse the activity of the site. This tool has several important benefits. I enables you to tracks the files made through the server, the number of times a particular file was requested, where the file was requested from and the exact words used to request the file. Although these are the basic functions, there are variations in the tool depending on the system being used.
The other tool important to webmasters is the traffic analysis program. Most companies use the tool to track traffic to their sites. This program allows companies to obtain data in an understandable way. For example, when interested parties hit on the website of a certain company, the raw data from their respective servers is converted into charts, graphs, diagrams and statistics. This allows the site owners to analyse data carefully and strategize on future plans. There are some factors that owners have to focus on to be able to do this effectively. These factors include what keywords visitors use to get to your site, search engines are sending you traffic, how often your site is indexed by major search engines and which sites are sending more traffic.
These factors are very crucial in strategizing on what to do next. When you find that some words do not give traffic, you may decide to make some changes. Many words may not fit Meta tags because searches are based on keyword combination as mixed and changed by search engines. Mix and match by search engines assists webmasters to know which key word combination phrases are visited more. Basing on this information, you may consider changing your Meta tags in your web pages to fit the phrases shown in the data obtained. Such changes will ensure that your clients are not lost and they obtain whatever they are searching faster saving time.
Traffic analysis tool also allows webmasters to identify where traffic is coming from. This data is obtained by referrer heading and helps you to track marketing campaigns and advertising campaigns. You will be able to determine which areas traffic is low and strategize on what to do in order to get substantial traffic from such regions. It is also very important to analyse the robots visit information which may appear under robots or user agents. Robots are the programs used by search engines to index websites and helps you to know how often your website in indexed. You can also determine how your site is indexed by adding new content and check how many robots you have received. These strategies will surely assist you in analysing traffic.